MILK x TWITCHCON

Challenge
In gamer culture, sugary energy drinks reign supreme, overshadowing the rise of healthier alternatives. For milk to breakthrough, it needs to demonstrate a unique proposition: a better-for-you drink that can boost gaming performance, and tastes great too.

Solution
It starts with recognizing gaming as a legitimate sport, which adds value to both the activity and its community, aligning with a healthier lifestyle. Then, it meant working with members of the gaming community, like Twitch, to launch a new platform for chocolate milk—The Performance Drink of Gamers.

Team
CD: Lindsey Brand
ACD: Ali Eng
CW: Adam Tarchoun
Partnerships: Max Bass
Producer: Tessa Banks