Google Search labs 

Challenge
Google was set to launch its innovative Search Labs platform, a hub for cutting-edge search experiences like generative search. They needed to create a user-friendly website that not only introduced this platform but also effectively educated users about its unique offerings and capabilities.

Solution
Collaborating closely with Google's internal team, we crafted compelling and clear website content for Google Search Labs. Our focus was on distilling complex, innovative features like into accessible, engaging copy. This approach not only demystified the tech for users but also positioned the website as an informative and inviting portal, encouraging exploration and deeper understanding of Google's new advanced search capabilities.

Team
CD: Felix Eduardo
PM: Alfred Man
AD: Aaron Smith
CW: Adam Tarchoun