CHIPOTLEVERSARY

Challenge
Chipotle wanted to create their own ‘wrap-up’ style email, tailoring their messaging to using Rewards members based on their unique purchase data.

Solution
We took a look at the numbers and found some incredible insights into how customers were eating as well as interesting patterns and identifiers. But we didn’t want to just copy other ‘year-end wrap-ups.’ Instead, we leaned more into the customer themselves, targeting the anniversary of the day they joined. The emails dropped 365 days a year, filled with all the things that made our members unique–from their most popular order to whether they were Team Guac or Team Queso. No two Chipotleversary emails are ever the same.

Team
ECD: Jason McCann
AD: Clay Needham
CW: Adam Tarchoun