#NotOneThing Campaign

Challenge
Bomb Pop wanted to relaunch their #NotOneThing campaign on TikTok, celebrating their fans and all their passions—showcasing that they’re not just “one thing.” Their target? One of the most notorious demographics to connect with: Tweens.

Solution
We focused on celebrating not just the passions folks know about, but also the hidden talents, the imperfections, and the things that make us uniquely us. The program started with a challenge to our influencer partners to show their fans a side of themselves that they don’t normally portray. The results ranged from awe-inspiring, to vulnerable, to sweet as hell.

Recognition
This campaign was a finalist in the Food & Beverage category of the 15th Annual Shorty awards.

#AFlavorforeveryyou

The #NotOneThing campaign extended over the July 4 weekend through a combined Branded Mission Hashtag Challenge (HTC) and Branded Mission Branded Effect (BE) on TikTok. We partnered with the platform to give users the opportunity to interact and co-create one of a kind content through a simple but fun effect—leveraging the actual Bomb Pop. We turned each Bomb Pop’s 3 flavors into 3 sets of categories that would randomly rotate, serving up fun prompts for people to discuss. It became a #FLAVORFOREVERYYOU.

Basically, folks want the chance to share their interests and we gave them the perfect excuse. You can check out all of the vids on TikTok - below are a couple of my faves.

Team
CD: Lindsey Brand
AD: Olivia Gelard
CW: Adam Tarchoun