ANSWER ALS

Challenge

Answer ALS is a nonprofit research organization. They arm ALS scientists with the data they need to find potential cures. Catch is, not many researchers know that this data exists. 

Solution

On January 8, 2021, which would have been Stephen Hawking’s 79th birthday, we launched a data portal to catch the attention of ALS researchers. To drive them to our data portal, we created an empathic social film and displayed ads celebrating his life’s accomplishments, positioning the data portal as a gift in his honor. In the first few months, the campaign achieved over 79M impressions, beating an original objective of just 7.4M.

Team
ECD: Geoff Edwards
AD: Damien Lecocq
CW: Adam Tarchoun