Animated SHORTS

Challenge
Teens don’t think of milk as a performance beverage. For them it’s still the drink they have with cookies or cereal. How can we get them to reconsider it as drink that helps you do the things you want to do?

Solution
Unhinged milk cartoons, of course. But seriously, Milk’s reconsideration story included connecting with Teens, at their level. That meant telling real, funny, and performance based milk stories that they could relate to. That’s when we created our animated milk characters and unleashed them in the real world.

Team
ECD: Geoff Edwards
CD: André De Castro
ACD: Julian Garcia Sanchez, Ali Eng
CW: Adam Tarchoun